Brand
ProjectPre Fall 2025 Campaign

Merlette Pre Fall 2025 Campaign 2024
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Description
Model Jemima Kirke stands centrally on a city street crossing during twilight, captured for the Merlette Pre Fall 2025 campaign. Photographed by Carlota Guerrero with creative direction by Roxane Danset, Kirke wears a dark green mid-length dress with button detailing and light-coloured flats, holding a dark patterned handbag. The surrounding urban street features zebra crossings, blurred passing traffic, and city vehicles in the background. Makeup by Ren Nobuko and set design by Montana Pugh complete the production.


