Merlette Pre Fall 2025 Campaign 2024

Description

This profile portrait features model Jemima Kirke captured in side profile against a neutral, plain background for the Merlette Pre Fall 2025 campaign. She wears a dark grey textured fabric bucket hat with an intricate braided band detail around the crown, paired with a matching dark grey top. Her blonde hair falls loose past her shoulders, and natural lighting illuminates the soft tones of the scene. Carlota Guerrero photographed the campaign with creative direction by Roxane Danset.