Brand
ProjectPre Fall 2025 Campaign

Merlette Pre Fall 2025 Campaign 2024
Associated creatives
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Description
This commercial image for Merlette's Pre Fall 2025 campaign, captured by photographer Carlota Guerrero with creative direction by Roxane Danset, features a sculptural white dress hanging on a hanger against a large window. The window frames an expansive view of a dense city skyline filled with high-rise office towers and urban architecture. Set design by Montana Pugh shapes the interior perspective where the garment is displayed. Natural light filters through the window, illuminating the texture of the white fabric.


