Merlette

Jun 2025

The Merlette Pre Fall 2025 campaign explores the intersection of tactile fashion and organic coastal environments. Captured by photographer Polly Brown, the series leans into a quiet, contemplative mood, setting the label’s signature voluminous dresses and layered separates against rugged stone, tidal sand, and dense foliage. Fashion editor Roxane Danset curates a minimalist aesthetic that prioritizes texture and form, utilizing natural daylight and hard light to emphasize the structural ruffles, tiered lace, and sheer puff sleeves of the collection. Featuring model Atherton Grace Johnson, the editorial employs both monochromatic and warm, desaturated palettes, maintaining a consistent focus on raw, earthy elements like wet shorelines and weathered wood to ground the contemporary silhouettes.