Merlette: Pre Fall 2025 Campaign

Jun 2025

The Merlette Pre Fall 2025 campaign presents a refined study of form and texture, captured against a series of coastal and organic environments. Photographer Polly Brown leans into the interplay of natural light, utilising high-contrast shadows and clean, daylight-soaked frames to highlight the intricate gathering, tiered silhouettes, and tactile knitwear central to the collection. Fashion editor Roxane Danset crafts a minimalist narrative, pairing volumes of fabric with the rugged grit of rocky shorelines and dense, dark foliage. The series, featuring model Atherton Grace Johnson, alternates between monochromatic portraits and vivid, desaturated landscapes, emphasising an earthy, contemplative mood that grounds the fashion in its natural setting.