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Model Jemima Kirke lying on a white hotel bed next to a matching floral dress for Merlette Pre Fall 2025 campaign.

Merlette Pre Fall 2025 Campaign 2024

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Model Jemima Kirke lies on a white bed in a hotel room for Merlette's Pre Fall 2025 campaign, photographed by Carlota Guerrero. She wears a one-shoulder floral dress while a matching long-sleeve dress is displayed neatly beside her on the white pillows. The scene is art-directed by Roxane Danset with set design by Montana Pugh and makeup by Ren Nobuko, capturing a quiet, intimate moment in an interior hotel setting.