Versace: Unbuttoned: A Story of Silk Shirts

Jan 2025

Versace presents Unbuttoned: A Story of Silk Shirts, a fashion editorial campaign that leans into the house’s signature Baroque aesthetic. Captured by photographer Zac Bayly, the project translates the movement and glossy texture of silk into a series of atmospheric, outdoor settings that transition from golden-hour coastal scenes to moody, low-key nocturnal portraits. The series features art direction by Leonardo Ciacca and Serena Aureli, with fashion styling by Abby Bennett and hair styling by Shella Ruby Martin. The execution makes frequent use of analogue film and chiaroscuro lighting, emphasizing the contrast between vibrant, intricate patterns and the raw, sandy textures of the beach environment. Production is supported by Carmen Cicchinelli Production.

Editorial, Vertical, Warm

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