Description

This commercial campaign video for Mecca titled Scents features dynamic visual sequences involving a man applying fragrance. The video includes close-up shots of a man wearing a striped knit vest and a beige trench coat, alternating with scenes of coastal landscapes and ocean waves. Warm lighting and varied framing highlight the textures of the apparel and the action of spraying perfume. The production features contributions from producer Carmen Cicchinelli and photographer Jack Birtles.