Versace: Unbuttoned : a story of shirts

Jan 2024

Versace presents Unbuttoned: a story of shirts, an editorial fashion campaign exploring the versatility and visual language of the house’s signature silk shirting. The imagery moves between coastal landscapes and minimalist settings, utilizing both natural golden hour light and high-contrast flash photography to define the collection’s intricate baroque patterns and textile depth. Photographer Zac Bayly anchors the series with a raw, directional aesthetic, capturing subjects in a range of environments from dusk-lit beaches to sparse studio interiors. Production was managed by Carmen Cicchinelli Production, with styling by Abby Bennett and hair and makeup by Shella Ruby Martin providing a clean, focused approach to the project's layered styling.

Editorial, Vertical, Warm

Analogue / film

Advertising Campaign, Editorial