Max Mara
"Brand Values" Fall 2024 Ad Campaign
Nov 2024
The Max Mara Brand Values Fall 2024 ad campaign masterfully articulates the house’s unwavering commitment to architectural precision and timeless luxury. Through the lens of photographer Oliver Hadlee Pearch, the project captures model Bibi Breslin against a gritty, vibrant urban backdrop, creating a compelling dialogue between structured high fashion and the kinetic energy of city life. Under the creative direction of Ian Griffiths, alongside Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the campaign leans into a sophisticated editorial aesthetic that prioritizes clean lines and the tactile richness of wool tailoring. Stylist Alexandra Carl expertly balances camel-toned blazers with sharp monochromatic layers, while the hair and makeup team, featuring Cyndia Harvey and Hiromi Ueda, grounds the look in effortless, natural beauty. Utilizing high-key lighting and natural light, the visuals emphasize the impeccable craftsmanship of the collection. The imagery, often employing live-action techniques to catch candid moments in motion, successfully channels a sense of composed autonomy. By anchoring the collection in the realism of street-level architecture—from ornate bridges to glossy tiled walls—the campaign translates complex heritage design into an accessible, modern narrative. This series stands as a definitive exploration of luxury fashion that feels both elevated and intimately connected to the wearer’s daily rhythm, celebrating the intersection of polished silhouette and authentic, lived-in movement.
Editorial, Lifestyle, Lifestyle
Natural light
Luxury Fashion Houses, Fashion, Fashion
