Massimo Dutti: Massimo Dutti Chinese New Year 2025 Campaign
Brand
Date
Jan 2025
Description
Massimo Dutti presents its Chinese New Year 2025 campaign, an editorial series that leans into a sophisticated, earth-toned palette. Photographed by Leslie Zhang, the campaign highlights the brand's new collection through a minimalist lens, focusing on tactile knitwear, tailored outerwear, and leather accessories. Featuring model Sijia Kang, the visuals utilise a moody, warm studio aesthetic. The photography incorporates clean, directional lighting to emphasise rich textures and graphic silhouettes, set against deep red backdrops and muted backgrounds accented by abstract calligraphic brushstrokes.
Style
Editorial, Vertical, Warm, Clean
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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