Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025

Description

Fashion editorial photograph from the Massimo Dutti Chinese New Year 2025 campaign, captured by photographer Leslie Zhang. Model Sijia Kang stands centered in a full-length pose against a warm, monochrome deep red studio background. She wears a structured black double-breasted jacket paired with a matching black mini skirt, accented by a bright red scarf tied loosely around her neck. Her dark hair is pulled back neatly, and she wears simple black flats. The lighting is soft and directional, creating a polished, moody atmosphere with rich tonal contrasts.

Style

Editorial, Vertical, Moody

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Coloured Seamless

Context

Advertising Campaign