Massimo Dutti

Oct 2026

Massimo Dutti presents Raw & Untamed, a fashion editorial series captured by photographer Ed Martin. Set against expansive, windswept coastal landscapes and rugged cliffside terrain, the project leans into a desaturated palette to highlight the collection's heavy knitwear and structured outerwear. The imagery utilizes analogue film techniques and natural light to establish an atmospheric, moody tone. Featuring model Karolina Spakowski, the series incorporates both color and monochromatic portraits that emphasize textural details through high-contrast compositions and raw, gritty visual cues. Hair styling by Benedicte Cazau-Beyret and Karim Belghiran complements the outdoor setting, leaning into damp and braided styles that mirror the untamed environment.

Editorial, Desaturated, Vertical

Analogue / film, Natural light

Lookbook, Advertising Campaign