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Massimo Dutti: Potential - Fall/Winter 2026

Brand
Massimo Dutti
Date

Sep 2026

Description

Massimo Dutti presents Potential, an editorial fashion campaign for the Fall/Winter 2026 collection. The series leans into a sophisticated, urban aesthetic, utilizing classical European architectural backdrops to frame a range of structured outerwear and seasonal layering. Photographer Carlos Moreno captures the collection through a series of vertical portraits and full-length shots, defined by a clean, consistent use of natural light. Fashion styling by Anna Otero Hita emphasizes the tactile quality of the garments, blending rich wool textures, shearling, and leather with an earthy, neutral palette. Model Vika Evseeva fronts the campaign, posing against limestone facades and ornate wrought iron details to highlight the collection's tailoring.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Background

Residential Building

Context

Advertising Campaign, Lookbook

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