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·Potential - Fall/Winter 2026

Model leaning on a stone bridge wearing a brown leather jacket and skirt with a city street background

Model leaning against a dark metal fence wearing a navy jacket and black skirt holding a black handbag on a city street.

Model Vika Evseeva wearing a brown coat and blue turtleneck for Massimo Dutti

Model wearing a dark shearling-lined coat and black leather top walking past a classical building exterior.

Model wearing dark sunglasses, a beige trench coat, and bright red knit sleeves outdoors against a stone building.

Model Vika Evseeva standing outdoors on a sidewalk against a classical stone building facade with large iron gates.

Model wearing a brown coat and trousers holding a dark handbag in front of an arched doorway and stone wall

Model wearing a beige double-breasted collared jacket and holding a cream handbag against a cream building exterior wall.

Model Vika Evseeva wearing a black leather jacket and trousers holding a handbag against a stone building exterior

Massimo Dutti Potential - Fall/Winter 2026 2026

About

Massimo Dutti presents Potential, an editorial fashion campaign for the Fall/Winter 2026 collection. The series leans into a sophisticated, urban aesthetic, utilizing classical European architectural backdrops to frame a range of structured outerwear and seasonal layering. Photographer Carlos Moreno captures the collection through a series of vertical portraits and full-length shots, defined by a clean, consistent use of natural light. Fashion styling by Anna Otero Hita emphasizes the tactile quality of the garments, blending rich wool textures, shearling, and leather with an earthy, neutral palette. Model Vika Evseeva fronts the campaign, posing against limestone facades and ornate wrought iron details to highlight the collection's tailoring.