Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025
Associated creatives
Tags
Description
This fashion campaign photograph for the Massimo Dutti Chinese New Year 2025 collection was captured by photographer Leslie Zhang. Model Sijia Kang poses in a neutral-toned indoor setting against a muted wall adorned with abstract black calligraphic brushstrokes. She wears a brown argyle patterned knit polo shirt paired with dark trousers and holds a black leather handbag. In the foreground, another figure is partially visible wearing a sleek black dress and a long pendant necklace. The composition employs soft, even lighting and a sophisticated earth-toned palette.
Style
Editorial, Vertical, Warm, Clean
Industries
Designer Fashion
Color
Espresso (50%)
Jet Black (50%)
Background
Set-dressed
Context
Advertising Campaign