Massimo Dutti: New York City at Street Level - Octo ...

Oct 2026

Massimo Dutti’s New York City at Street Level campaign captures the intersection of contemporary urban fashion and classic architectural backdrops. Shot on location in New York, the series features model Quentin Demeester in a range of layered seasonal essentials, from charcoal outerwear and heavy knitwear to refined leather jackets and tailored trousers. Photographers Carlos Moreno and Ed Martin adopt an observational, documentary-style approach, framing the subject against a variety of historic facades, crosswalks, and city sidewalks. The imagery relies on soft natural light to emphasize clean lines and textile details, leaning into an earthy color palette and a recurring editorial aesthetic. Hair styling by Erol Karadağ and makeup by Jezz Hill reinforce the project’s polished yet relaxed, street-level perspective.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign, Editorial