Logo
  • Home
  • ·Media
  • ·Massimo Dutti Chinese New Year 2025 Campaign Portrait
Model Sijia Kang wearing a beige collared knit cardigan holding a black handbag against a red textured wall for Massimo Dutti

Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025

Associated creatives

Tags

Description

This portrait from the Massimo Dutti Chinese New Year 2025 campaign features model Sijia Kang photographed by Leslie Zhang. She wears a beige collared knit cardigan and holds a black handbag in front of a deep red textured background. The lighting is soft and directional, highlighting the clean lines of the composition and the tactile quality of the knitwear.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Event

New Year's Eve, Chinese New Year

Color

Beige (70%)
Jet Black (30%)

Background

Textured Backdrop

Context

Advertising Campaign, Lookbook