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Brand
Massimo Dutti
ProjectMassimo Dutti Chinese New Year 2025 Campaign
Asian female model wearing a white coat and holding a dark woven leather clutch against a beige backdrop with black brushstroke art.

Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025

Associated creatives

Leslie Zhang
Leslie ZhangPhotographer
Sijia Kang
Sijia KangModel

Tags

asian womanasian female modelwoman wearing white coatwhite coatdark woven leather clutchwoven leather clutchleather clutchclutch bag

Description

Fashion campaign editorial image featuring model Sijia Kang for the Massimo Dutti Chinese New Year 2025 campaign, photographed by Leslie Zhang. The model stands centered against a neutral beige background flanked by abstract black brushstroke art. She wears a crisp white coat over dark trousers and a dark top, holding a large dark woven leather clutch across her body. The composition is clean and minimalist, highlighting textured materials and strong graphic lines.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign