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Man walking in an olive green knit sweater and pleated off-white trousers carrying a folded trench coat on his arm outdoors.
Man in a taupe zip-up jacket, white t-shirt, and dark trousers holding a coffee cup on an urban city street.
Man walking outdoors wearing dark sunglasses, a navy and brown argyle crewneck sweater, and relaxed blue jeans with hands in pockets.
Man walking wearing sunglasses, a dark blue zip-up jacket, light blue shirt, and white trousers on an outdoor street.
Man in a dark textured sweater and grey trousers standing beside a pedestrian signal on Pont Street.
Man in a light blue shirt and dark trousers leaning against a street lamppost outside a red brick building on Pont Street.
Man in a navy blue tailored suit and sunglasses carrying a black leather duffel bag along an urban sidewalk.
Side profile of a man walking outdoors carrying folded newspapers under his arm, dressed in a red knit polo and blue denim jeans.
Man walking in an olive green knit sweater and pleated off-white trousers carrying a folded trench coat on his arm outdoors.
Man in a taupe zip-up jacket, white t-shirt, and dark trousers holding a coffee cup on an urban city street.
Man walking outdoors wearing dark sunglasses, a navy and brown argyle crewneck sweater, and relaxed blue jeans with hands in pockets.

Massimo Dutti Seen on Pont Street 2026 2026

About

Massimo Dutti returns to the refined streets of London with Seen on Pont Street 2026, a sophisticated menswear campaign that masterfully captures the essence of contemporary luxury fashion. By focusing on the interplay between architectural heritage and modern tailoring, photographer Carlos Moreno lens the collection with a sense of effortless poise, anchoring the seasonal narrative in the iconic surroundings of Chelsea. The project leans into a polished, editorial minimalism, prioritizing clean compositions that highlight the tactility of fine-knit sweaters, structured trench coats, and sharp navy tailoring. Working closely with fashion editor and stylist Filipe Candeias, the imagery utilizes natural light to draw out the intricate textures of argyle patterns and braided leather accents, creating a visual language that feels both aspirational and deeply rooted in everyday life. The campaign effectively bridges the gap between commercial accessibility and high-end aesthetic, utilizing soft lighting and candid, documentary-style framing to present a man who is as comfortable on a bustling urban sidewalk as he is in a tailored setting. By moving through the residential backdrop of Pont Street, the series emphasizes a lived-in luxury, where the classic styling is elevated by the subtle details of the environment. The result is a cohesive and elegant lookbook that celebrates the brand's enduring commitment to timeless, sophisticated masculine style within a vibrant, real-world context.

Brand

Massimo Dutti

Credits

Carlos Moreno
Photographer
Filipe Candeias
Fashion Editor/Stylist

Industries

Menswear

Styles

EditorialVerticalClean

Techniques

Natural light
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