Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025
Associated creatives
Tags
Description
This campaign image features model Sijia Kang seated against a deep red studio backdrop for the Massimo Dutti Chinese New Year 2025 campaign, photographed by Leslie Zhang. The model wears a vibrant red turtleneck knit sweater paired with a dark skirt and patent shoes, accessorized with metallic cuffs. The lighting is soft and directional, highlighting the rich textures of the knitwear and creating warm tonal harmonies across the composition.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Event
New Year's Eve, Chinese New Year
Color
Scarlet (50%)
Jet Black (50%)
Background
Coloured Seamless, Set-dressed
Context
Advertising Campaign, Lookbook