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Brand
Massimo Dutti
ProjectMassimo Dutti Chinese New Year 2025 Campaign
Model wearing a red turtleneck sweater and dark skirt seated against a warm red backdrop for the Massimo Dutti Chinese New Year campaign.

Massimo Dutti Massimo Dutti Chinese New Year 2025 Campaign 2025

Associated creatives

Leslie Zhang
Leslie ZhangPhotographer
Sijia Kang
Sijia KangModel

Tags

asian woman seatedasian womanwoman seatedred turtleneck sweaterred sweaterturtleneck sweatersweaterdark skirtskirt

Description

This campaign image features model Sijia Kang seated against a deep red studio backdrop for the Massimo Dutti Chinese New Year 2025 campaign, photographed by Leslie Zhang. The model wears a vibrant red turtleneck knit sweater paired with a dark skirt and patent shoes, accessorized with metallic cuffs. The lighting is soft and directional, highlighting the rich textures of the knitwear and creating warm tonal harmonies across the composition.