MAC Cosmetics: MAC Powder Kiss
Brand
Date
Jan 2026
Description
MAC Cosmetics captures the essence of its Powder Kiss collection through a series of beauty portraits. The campaign leans into a clean, commercial aesthetic, focusing on the texture of matte lip finishes against a signature light blue backdrop. Photographed by Inez and Vinoodh, the visuals feature creative direction by Nicola Formichetti. The project utilises high-definition beauty light to sharpen focus on cosmetic details, complemented by hair styling from James Pecis and makeup application by Fulvia Farolfi.
Style
Vertical, Clean
Techniques
Beauty Light
Industries
Color
Blush
Jet Black
Background
Solid Colour
Context
Advertising Campaign
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