MAC Cosmetics
MAC Powder Kiss
Brand
ProjectMAC Powder Kiss
Date
Jan 2026
Description
MAC Cosmetics presents the Powder Kiss campaign, a series of beauty portraits centered on the application of matte lipstick. Photographed by Inez and Vinoodh, the visuals lean into a clean, commercial aesthetic defined by soft-focus skin tones and precise cosmetic detailing. Creative direction by Nicola Formichetti anchors the project, utilizing a stark blue backdrop that contrasts with the warm, muted pink tones of the lipstick. The editorial approach relies on beauty light to emphasize texture, with hair styling by James Pecis and makeup by Fulvia Farolfi.
Style
Vertical, Clean
Techniques
Beauty Light
Industries
Cosmetics
Color
Blush
Jet Black
Background
Solid Colour
Context
Advertising Campaign
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