MAC Cosmetics captures the essence of its Powder Kiss collection through a series of beauty portraits. The campaign leans into a clean, commercial aesthetic, focusing on the texture of matte lip finishes against a signature light blue backdrop.
Photographed by Inez and Vinoodh, the visuals feature creative direction by Nicola Formichetti. The project utilises high-definition beauty light to sharpen focus on cosmetic details, complemented by hair styling from James Pecis and makeup application by Fulvia Farolfi.
