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Brand
MAC Cosmetics
ProjectMAC Powder Kiss
Close-up portrait of a young woman applying matte pink lipstick for a MAC Cosmetics beauty campaign against a blue backdrop.

MAC Cosmetics MAC Powder Kiss 2026

Associated creatives

Inez and Vinoodh
Inez and VinoodhPhotographer
Nicola Formichetti
Nicola FormichettiCreative Director
James Pecis
James PecisHair Stylist
Fulvia Farolfi
Fulvia FarolfiMakeup Artist

Tags

woman applying lipstickwoman applying pink lipstickapplying pink lipsticklipstick applicationpink lipsticklipstickwoman face close upwoman faceclose up portrait

Description

This beauty campaign portrait for MAC Cosmetics features a dramatic close-up composition focusing on a young woman applying matte pink lipstick. Photographed by Inez and Vinoodh with creative direction by Nicola Formichetti, hair styling by James Pecis, and makeup by Fulvia Farolfi, the image highlights soft-focus skin tones and precise cosmetic detailing. Bold typography overlays the frame with brand messaging against a clean blue background, capturing a polished commercial aesthetic.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Blush (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign