Loro Piana 'Back to School' Fall 2026 Ad Campaign 2026

Description

Photographer Sam Rock captures model Kim Woosang for the Loro Piana 'Back to School' Fall 2026 Ad Campaign on location at the Sorbonne in Paris. The model sits cross-legged on a polished dark wood floor, resting his chin on one hand against a classic chalkboard and wood-paneled wainscoting. He is styled in a textured check wool jacket over a dark turtleneck, paired with deep blue denim trousers and brown leather loafers. Soft directional light illuminates the quiet, academic setting and emphasizes the fine fabric textures.

Style

Horizontal, Commercial, Moody, Earthy

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign