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Kim Woosang seated cross-legged on a wooden floor in a patterned jacket and dark jeans in front of a chalkboard.

Loro Piana 'Back to School' Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Kim Woosang sits cross-legged on a polished wooden floor against dark wood paneling and a classroom chalkboard. He wears a structured patterned wool jacket over a dark turtleneck sweater paired with dark blue denim jeans and leather dress shoes. The image features directional soft lighting, creating a thoughtful and studious atmosphere for the Loro Piana Fall 2026 campaign captured by photographer Sam Rock at the Sorbonne in Paris.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Denim (40%)
Off-Black (40%)
Chocolate (20%)

Context

Advertising Campaign