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  • ·Loro Piana Fall 2026 Campaign with Kim Woosang
East Asian man in a charcoal overcoat, turtleneck, and pleated trousers leaning against a wood-paneled wall next to a window.

Loro Piana 'Back to School' Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Photographed by Sam Rock for Loro Piana's 'Back to School' Fall 2026 advertising campaign, model Kim Woosang poses indoors at Sorbonne in Paris. He wears a dark grey tailored coat over a textured sweater, a pale pink turtleneck, and pleated taupe trousers while holding a dark leather tote bag. Soft natural daylight illuminates the scene from a large window on the left, casting subtle shadows against the classic wood wainscoting and pink-painted wall mounted with wooden coat pegs.

Style

Horizontal, Moody, Editorial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Taupe (30%)

Context

Advertising Campaign