Lil' Sweet Chick

Brand Identity

Brand

Lil' Sweet Chick

ProjectBrand Identity

Date

Oct 2020

Description

Saint-Urbain developed the brand identity for Lil' Sweet Chick, establishing a cohesive visual system that spans packaging, apparel, and environmental design. The project centers on bold, rounded typography paired with a stylized chick character, maintaining a consistent graphic language across diverse applications from coffee cups to storefront signage. The design strategy utilizes a high-contrast color palette, leaning into vibrant reds set against clean, minimalist pastel backgrounds. Technical execution features precise flat-lay photography and custom vector graphic design, emphasizing commercial utility through clear, balanced compositions. The work integrates artistic ink lettering with structured grid layouts, establishing a playful aesthetic tailored for the fast-food sector.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Crimson

Pure White

Context

Advertising Campaign

Associated creatives

Saint-UrbainGraphic Design

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Lil' Sweet Chick

Brand Identity

Associated creatives

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