Lil' Sweet Chick Brand Identity 2020

Description

This brand identity project for Lil' Sweet Chick, designed by Saint-Urbain, showcases custom packaging components including a stack of white paper coffee cups featuring a red lid and playful character illustration, alongside a fried chicken sandwich tucked inside a branded brown paper bag. The composition uses clean lighting and vibrant contrast against minimal studio and natural backgrounds. The graphic design elements emphasize bold typography and playful mascots tailored for the fast food sector.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Fast Food

Color

Context

Advertising Campaign