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BrandLil' Sweet Chick
ProjectBrand Identity
Lil' Sweet Chick branding items including a loyalty card and branded waffle packaging on patterned surfaces.

Lil' Sweet Chick Brand Identity 2020

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design

Tags

loyalty cardsweet life cardbranded packagingwaffles in packagingwaffle packagingbrand identity designgraphic design

Description

This image showcases the brand identity design for Lil' Sweet Chick by Saint-Urbain, presented in a clean, brightly lit layout. The composition is split, showing a purple-background section with a white loyalty card titled Sweet Life Card and a solid red loyalty card featuring the white logo. The right side features golden-brown waffles tucked inside custom branded packaging set against repeating logo patterned paper. The flat-lay arrangement emphasizes clean typography, bold red and purple color contrasts, and playful graphic elements.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Fast Food

Color

Crimson (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign