Description

This brand identity project for Lil' Sweet Chick, designed by Saint-Urbain, showcases a cohesive visual system. The composition pairs a clean product shot of a branded white t-shirt draped over a chair with architectural and signage details from the storefront. Red typography and graphic illustrations of a stylized chick character run consistently across menus, window notices, and signage. The overall aesthetic combines a minimalist pastel backdrop with bold red graphic elements.