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Brand
Lil' Sweet Chick
ProjectBrand Identity
Split view featuring a white t-shirt with red graphic on a white chair and a store window with menu signage for Lil' Sweet Chick.

Lil' Sweet Chick Brand Identity 2020

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design

Tags

lil sweet chick brandinglil sweet chick brand identitybrand identitygraphic designstorefront signagemenu board

Description

This brand identity project for Lil' Sweet Chick, designed by Saint-Urbain, showcases a cohesive visual system. The composition pairs a clean product shot of a branded white t-shirt draped over a chair with architectural and signage details from the storefront. Red typography and graphic illustrations of a stylized chick character run consistently across menus, window notices, and signage. The overall aesthetic combines a minimalist pastel backdrop with bold red graphic elements.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Industries

Restaurants

Color

Pure White (60%)
Crimson (40%)

Context

Advertising Campaign, Website / Web