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BrandLil' Sweet Chick
ProjectBrand Identity
Flat lay grid of pastel postcards with red typographic branding and address lines on a clean white background

Lil' Sweet Chick Brand Identity 2020

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design

Tags

postcard gridpostcardgrid layoutbranding postcardspastel postcardsgraphic design

Description

This graphic design project for Lil Sweet Chick showcases a precise flat lay arrangement of pastel postcards organized in a grid formation. The composition features alternating pastel hues of yellow, lavender, pale blue, and pink against a bright white background. Each postcard displays bold red typography with the brand name and classic postcard address lines. Crisp, directional lighting creates distinct shadows beneath each card, adding depth to the clean layout.

Style

Horizontal, Commercial, Clean, Minimalist, Symmetrical

Techniques

Typography

Color

Pure White (40%)
Lavender (30%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign, Website / Web