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  • ·July Endless Summer Beach Bag Campaign by Candice Agius
Brand
July
ProjectEndless Summer
A woman standing on a sandy beach holding a striped tote bag, viewed through a cream-colored inflatable pool ring.

July Endless Summer 2025

Associated creatives

Candice Agius
Candice AgiusCreative Director
Alex Wall
Alex WallPhotographer
Lauren King
Lauren KingProducer
Molly Warkentin
Molly WarkentinHair & Makeup Artist

Tags

woman on beachwoman holding tote bagstriped tote bagstriped beach bagcanvas tote bagtote bagwhite collared shirtwhite swimwearinflatable pool ringpool float ringswim ring frame

Description

A commercial fashion campaign photograph for July's Endless Summer project, creative directed by Candice Agius with photography by Alex Wall and produced by Lauren King. The composition shoots through a pastel yellow inflatable swim ring held in the foreground, framing a woman posed on a sunlit beach. She wears an open white collared shirt over white swimwear and holds a green and beige striped canvas tote bag against the backdrop of ocean waves.

Style

Vertical, Commercial, playful, Warm

Techniques

Typography, Natural light

Industries

Bags & Accessories

Color

Off-White (50%)
Butter (30%)
Lime (20%)

Background

Sandy Beach

Context

Advertising Campaign