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A woman standing on a sandy beach holding a striped tote bag, viewed through a cream-colored inflatable pool ring.

July Endless Summer 2025

About

A commercial fashion campaign photograph for July's Endless Summer project, creative directed by Candice Agius with photography by Alex Wall and produced by Lauren King. The composition shoots through a pastel yellow inflatable swim ring held in the foreground, framing a woman posed on a sunlit beach. She wears an open white collared shirt over white swimwear and holds a green and beige striped canvas tote bag against the backdrop of ocean waves.

Brand

July

Project

July Endless Summer 2025

Keywords

woman on beachwoman holding tote bagstriped tote bagstriped beach bagcanvas tote bagtote bagwhite collared shirtwhite swimwearinflatable pool ringpool float ringswim ring frame

Credits

Candice Agius
Creative Director
Alex Wall
Photographer
Lauren King
Producer
Molly Warkentin
Hair & Makeup Artist

Styles

VerticalCommercialPlayfulWarm

Techniques

TypographyNatural light

Industries

Bags & Accessories

Background

Sandy Beach

Context

Advertising Campaign
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