July Endless Summer 2025

Description

This fashion campaign image from the Endless Summer project by July features a woman standing on a sandy beach holding a pink striped canvas tote bag. She wears a white graphic t-shirt with fringe detailing over shorts, paired with platform sandals. In the foreground to the right, another person holds a large matching striped tote bag and wears a yellow knit sweater and light-colored shorts. The background shows the ocean under a clear blue sky, with a patterned beach umbrella and lounge chair planted in the sand. The natural sunlight illuminates the seaside scene, capturing a vibrant and relaxed outdoor aesthetic.

Style

Editorial, Vertical, Clean, Golden Hour

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Sandy Beach

Context

Advertising Campaign