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Aje: Rebel Rebl

Brand
Aje
Date

Jan 2026

Description

The Rebel Rebl campaign for Aje explores the interplay between delicate textile craft and the raw, imposing permanence of brutalist architecture. Photographed by Pierre Toussaint with creative direction by Candice Agius and Atia Cader, the imagery channels an editorial aesthetic through a study of contrasts, pairing intricate white lace and sheer organza with rough-hewn concrete structures. Techniques such as macro photography and natural light accentuate the tactile quality of the garments, from ruffled shoulders to organic-shaped gold jewelry. Featuring model Lily Vander Meeden, the campaign brings a grounded, earthy focus to the fashion collection, supported by styling from Natalie Petrevski, hair by Daren Borthwick, and makeup by Isabella Schimid.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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