Aje

Jan 2026

The Rebel Rebl campaign for Aje presents a series of fashion editorials that explore the dialogue between soft, tactile textiles and rigid brutalist architecture. Photographed by Pierre Toussaint and directed by Candice Agius, the imagery contrasts flowing, layered lace and organza gowns against the raw, desaturated surfaces of concrete pillars and stone facades. The campaign adopts an editorial aesthetic defined by clean compositions and natural light, which emphasizes the intricate ruching and structural embellishments of the garments. Supporting the vision, styling by Natalie Petrevski features tiered silhouettes and leather accents, complemented by hair from Daren Borthwick and makeup by Isabella Schimid. The project features model Lily Vander Meeden, with creative direction provided by Atia Cader.

Editorial, Vertical, Clean

Natural light

Advertising Campaign