July Endless Summer 2025

Description

Photographed by Alex Wall and creative directed by Candice Agius for July's Endless Summer campaign, this sunlit coastal image features two models on a seaside promenade. In the foreground, a woman wearing a striped knit maxi dress and fringed sandals poses beside a pale yellow hard-shell suitcase. In the midground, a man in sunglasses, light denim, and a cream shirt stands holding a white surfboard with stickers and a striped duffle bag along a metal railing overlooking the beach and ocean.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Sandy Beach

Context

Advertising Campaign