July Endless Summer 2025

Description

A campaign still for July's 'Endless Summer' collection, creative directed by Candice Agius and photographed by Alex Wall with production by Lauren King. The composition centers on a pastel yellow hard-shell suitcase stacked with a matching cream-and-brown striped canvas weekender bag. Resting outdoors beneath a clear blue sky, the luggage is framed against the rustic hull of an aluminum boat with visible rivets and a rusty iron chain. Sunlit yellow lemons and a striped beach towel occupy the immediate soft-focus foreground, reinforcing a warm, relaxed holiday aesthetic.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Clear Sky

Context

Advertising Campaign