July Endless Summer 2025

Description

Captured in bright coastal sunlight for July's Endless Summer campaign, the composition focuses on a cream and red striped tote bag held under the arm of a model in a light yellow button-down shirt. An ice cream cone with a golden waffle texture and yellow scoop occupies the soft-focus foreground. In the background, gentle ocean surf rolls onto the sandy beach under clear daylight.

Style

Vertical, Commercial, playful, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Sandy Beach

Context

Advertising Campaign