International Paralympic Committee
Brand Identity
Feb 2022
The International Paralympic Committee brand identity project, led by Pentagram alongside Yarron Felder, Alphamark, Ancla, and Tom Schwaiger, establishes a comprehensive visual language spanning motion graphics, editorial collateral, and large-scale outdoor advertising. The identity channels a minimalist aesthetic, utilizing a stark palette of black, white, and vibrant purple to facilitate clear statistical communication and inclusive messaging. Key executions include an animation sequence featuring motion graphics and data visualization, alongside printed materials such as hardcover books and posters that lean into collage and typographic techniques. These visual assets integrate across diverse formats, from transit hub billboards to outdoor urban installations, maintaining a clean, consistent design framework.
Horizontal, Commercial, Clean
