International Paralympic Committee Brand Identity 2022

About

The International Paralympic Committee brand identity project establishes a comprehensive visual language through motion graphics and extensive print collateral. Developed by Pentagram, Yarron Felder, Alphamark, Ancla, and Tom Schwaiger, the design system centers on bold typography, statistical data visualization, and a distinct purple and white color palette. Execution across the identity suite ranges from 3D render/CGI product imagery and clean, minimalist typography to textured collage and street-level installations. The work integrates these graphic elements into diverse formats, including large-scale outdoor billboards in urban environments, transit hub advertisements, and printed editorial materials that lean into a clean, commercial aesthetic.