International Paralympic Committee Brand Identity 2022

Description

This image features a massive outdoor billboard mounted on a building facade in an urban setting, displaying the brand identity for the International Paralympic Committee campaign. The prominent banner features bold typography reading "We The 15" alongside a graphic mark and smaller descriptive text at the bottom. To the right on the billboard, a black and white portrait shows a woman seated in a wheelchair, posing thoughtfully. The surrounding architecture consists of multi-story brick and stone buildings with numerous grid-patterned windows. The daylight lighting is natural and even, highlighting the large-scale print against the dense urban environment.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Background

Residential Building

Context

Out of Home (OOH)