Brand Identity 2022

Description

An urban street installation displays a series of large promotional posters in alternating blocks of purple and white, featuring bold typography and pie chart graphics with statistical messaging for the International Paralympic Committee. The campaign banners are mounted on a green construction barrier against a backdrop of city buildings, brick walls, and urban street infrastructure. Natural daylight illuminates the flat-printed paper graphics and the pavement below. The composition captures the outdoor branding display from a straight-on perspective.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Background

Street

Context

Out of Home (OOH)