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ProjectBrand Identity
Large horizontal digital advertisement billboard mounted above escalators in an underground transit hub or modern station.

Brand Identity 2022

Associated creatives

Pentagram
PentagramProjects by
Yarron Felder
Yarron FelderProjects by
Alphamark
AlphamarkProjects by
Ancla
AnclaProjects by
Tom Schwaiger
Tom SchwaigerProjects by

Tags

digital advertisement billboardadvertisement billboarddigital billboardbillboardescalatorstransit station

Description

A wide digital billboard is mounted on the ceiling above a pair of escalators inside an underground station or transit hub. The billboard displays a split-screen advertisement with clean typography on the left and a detailed photographic server infrastructure graphic on the right. The surrounding architecture features recessed circular ceiling lights and metallic surfaces. The overall composition is presented in a horizontal format with a clean commercial layout.

Style

Horizontal, Commercial, Monochrome, Clean

Industries

Enterprise & B2B Software

Background

Transport Hub

Context

Out of Home (OOH)