International Paralympic Committee Brand Identity 2022

Description

A stack of grey hardcover books rests diagonally upon a crumpled brown paper background. A sharp, diagonal beam of light cuts across the scene, creating distinct highlighted and shadowed areas on the book covers. Minimalist typography is printed across the front covers of the books, featuring scattered words including search, you, still, and for. The composition captures a clean and textural aesthetic with natural lighting highlighting the woven texture of the book bindings and the creases in the paper underneath.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Color

Background

Paper Texture

Context

Brand Film / Corporate Video