H&M: H&M x Magda Butrym

Apr 2025

The H&M x Magda Butrym campaign presents a high-fashion collaboration defined by sculptural silhouettes and intricate textural contrasts. Photographed by Sam Rock and styled by Jacob K, the series channels a refined, editorial aesthetic that balances sharp, minimalist tailoring with organic floral motifs and dramatic fabric roses. Across the campaign, models Bibi Breslin, Karolina Spakowski, and Rejoice Chuol are framed against clean studio backdrops and architectural concrete interiors. The imagery utilizes a mix of natural light and precise studio lighting to emphasize rich satin, delicate lace, and structured denim. Techniques such as analogue film and monochrome grading ground the collection in a timeless atmosphere, with hair by Damien Boissinot and makeup by Lucy Bridge further accentuating the precise interplay between volume and form.

Editorial, Vertical, Clean

Natural light

Advertising Campaign