H&M

Apr 2025

This fashion campaign for the H&M x Magda Butrym collection channels a refined, editorial aesthetic through sharp tailoring and textural interplay. The imagery oscillates between clean, minimalist studio environments and moody, natural-light interiors, highlighting the collaborative designs through a focus on sculptural floral appliqués, intricate lace, and bold silhouettes. Photographed by Sam Rock, the series employs a mix of clean studio lighting and soft daylight to accentuate the collection’s depth. Styling by Jacob K leans into a precise, high-fashion sensibility, while hair by Damien Boissinot and makeup by Lucy Bridge provide a polished finish. The project features models Bibi Breslin, Karolina Spakowski, and Rejoice Chuol, with set design by Afra Zamara and casting by Helena Balladino.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign