H&M H&M x Magda Butrym 2025

Description

This fashion campaign portrait for the H&M x Magda Butrym collection was photographed by Sam Rock with styling by Jacob K. The image features a model wearing a black ruched swimsuit paired with a matching black cap and hood detail. Clean studio lighting highlights the textures of the swimwear against a seamless neutral background. Hair styling by Damien Boissinot and makeup by Lucy Bridge complete the look.

Style

Editorial, Vertical, Desaturated, Clean

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign