H&M H&M x Magda Butrym 2025

Description

This fashion campaign image for H&M x Magda Butrym, photographed by Sam Rock with styling by Jacob K, features a model seated on a black chair against a neutral grey studio backdrop. The model wears a striking red dress entirely constructed of large fabric rose appliqués, paired with dark sheer hosiery. Her hair is sleekly parted and pulled back, complementing her direct gaze and posed stance. Studio lighting casts soft shadows across the scene, highlighting the rich texture of the sculptural floral garment.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign