H&M H&M x Magda Butrym 2025

Description

This monochrome fashion image for the H&M x Magda Butrym collection features a model standing indoors beside a large window. She wears a fitted, sleeveless floral lace minidress with thin straps and a matching lace bonnet tied under the chin. Her hands gently touch the window frame while she looks out to the side in profile. The lighting is soft and natural, casting gentle highlights across her features and the intricate texture of the lace garment. The composition captures an intimate, editorial mood with high-contrast monochrome grading.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Bedroom

Context

Advertising Campaign, Lookbook