H&M H&M x Magda Butrym 2025

Description

A striking close-up portrait features a model wearing a delicate white lace bonnet tied under the chin with ribbons, photographed for the H&M x Magda Butrym collection by Sam Rock. Fashion editor and stylist Jacob K curated the look, complemented by hair styling from Damien Boissinot and makeup by Lucy Bridge. The intimate framing highlights the intricate texture of the lace headwear against a softly blurred, neutral background. The monochromatic or desaturated colour grading creates a timeless, editorial aesthetic focused on textural interplay.

Style

Editorial, Vertical, Desaturated

Techniques

Analogue / film

Industries

Designer Fashion

Color

Context

Advertising Campaign