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Brand
H&M
ProjectH&M x Magda Butrym
Model wearing a long leather coat and patterned headscarf standing in an interior space with natural light.

H&M H&M x Magda Butrym 2025

Associated creatives

Sam Rock
Sam RockPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Helena Balladino
Helena BalladinoCasting Director
Afra Zamara
Afra ZamaraSet Designer
Bibi Breslin
Bibi BreslinModel
Karolina Spakowski
Karolina SpakowskiModel
Rejoice Chuol
Rejoice ChuolModel

Tags

model in leather coatleather coatlong leather coatwoman in leather coatprinted headscarfheadscarf

Description

This fashion campaign image for H&M x Magda Butrym, photographed by Sam Rock with styling by Jacob K, features a model standing within an architectural interior. The subject wears a long, dark leather belted coat paired with a printed headscarf and minimalist sandals. Natural light streams through a large window, casting distinct geometric shadows across the concrete floor and walls. The composition emphasizes clean lines and a moody, editorial atmosphere.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Chocolate (70%)
Jet Black (30%)

Background

Education Building, Concrete Texture

Context

Advertising Campaign