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Brand
H&M
ProjectH&M x Magda Butrym
Model in a black floral dress and headscarf holding a single red rose against a plain wall.

H&M H&M x Magda Butrym 2025

Associated creatives

Sam Rock
Sam RockPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Helena Balladino
Helena BalladinoCasting Director
Afra Zamara
Afra ZamaraSet Designer
Bibi Breslin
Bibi BreslinModel
Karolina Spakowski
Karolina SpakowskiModel
Rejoice Chuol
Rejoice ChuolModel

Tags

model holding red rosewoman holding rosemodel in floral dressfloral dressred roseheadscarfwoman in headscarf

Description

This portrait from the H&M x Magda Butrym project, photographed by Sam Rock with styling by Jacob K, features a model wearing a black long-sleeved top patterned with red roses and a matching headscarf tied under the chin. The subject stands against a neutral grey wall behind a ribbed surface, holding a single long-stemmed red rose vertically in both hands. The composition utilises natural lighting to create soft shadows, emphasizing the textured fabrics and deep color palette of crimson and jet black.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)
Crimson (30%)

Background

Grey Seamless

Context

Advertising Campaign