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  • ·HM x Magda Butrym floral headscarf campaign portrait
Brand
H&M
ProjectH&M x Magda Butrym
Model wearing a black and red floral patterned headscarf and matching dress with a crystal brooch by H&M and Magda Butrym

H&M H&M x Magda Butrym 2025

Associated creatives

Sam Rock
Sam RockPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Helena Balladino
Helena BalladinoCasting Director
Afra Zamara
Afra ZamaraSet Designer
Bibi Breslin
Bibi BreslinModel
Karolina Spakowski
Karolina SpakowskiModel
Rejoice Chuol
Rejoice ChuolModel

Tags

woman wearing floral headscarffloral headscarfheadscarfwoman in floral dressfloral dresscrystal brooch

Description

This portrait from the H&M x Magda Butrym collaboration features a model wearing a black long-sleeved dress and matching headscarf adorned with a vibrant red rose print. A sparkling crystal brooch fastens the headscarf beneath the chin, framing the face. The composition is captured with soft, natural daylight against a neutral background. Sam Rock photographed the campaign, featuring styling by Jacob K, hair by Damien Boissinot, and makeup by Lucy Bridge.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (60%)
Scarlet (40%)

Background

Solid Colour

Context

Advertising Campaign