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Brand
H&M
ProjectH&M x Magda Butrym
Model wearing a burgundy floral cardigan and matching knit shorts with sunglasses against a white background

H&M H&M x Magda Butrym 2025

Associated creatives

Sam Rock
Sam RockPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Helena Balladino
Helena BalladinoCasting Director
Afra Zamara
Afra ZamaraSet Designer
Bibi Breslin
Bibi BreslinModel
Karolina Spakowski
Karolina SpakowskiModel
Rejoice Chuol
Rejoice ChuolModel

Tags

model in burgundy floral cardiganburgundy floral cardiganfloral cardigancardiganburgundy knit shortsknit shortsshortssunglasses

Description

This fashion campaign image for H&M x Magda Butrym features a model wearing a burgundy knit set comprising shorts, a top with floral appliques, and an oversized cardigan adorned with pink and green floral intarsia. The subject wears dark sunglasses and stands against a bright, minimalist white background. Photographed by Sam Rock with styling by Jacob K, hair by Damien Boissinot, and makeup by Lucy Bridge.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Burgundy (90%)

Background

White Seamless

Context

Advertising Campaign