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  • ·HM x Magda Butrym red floral dress fashion campaign
Brand
H&M
ProjectH&M x Magda Butrym
Model wearing a vibrant red structural rose dress standing against a plain white background for H&M x Magda Butrym

H&M H&M x Magda Butrym 2025

Associated creatives

Sam Rock
Sam RockPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Lucy Bridge
Lucy BridgeMakeup Artist
Helena Balladino
Helena BalladinoCasting Director
Afra Zamara
Afra ZamaraSet Designer
Bibi Breslin
Bibi BreslinModel
Karolina Spakowski
Karolina SpakowskiModel
Rejoice Chuol
Rejoice ChuolModel

Tags

model in red rose dressred rose dressstructural red dressred mini dressmodelblack woman modelwoman in red dress

Description

This fashion campaign image for H&M x Magda Butrym features a model wearing a sculptural red mini dress covered in dimensional fabric roses. Photographed by Sam Rock with styling by Jacob K, the subject poses against a minimal white wall and concrete floor. The composition highlights the dramatic texture and voluminous silhouette of the garment. Clean studio lighting enhances the vibrant red tones of the dress against the neutral backdrop.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (100%)

Background

White Seamless

Context

Advertising Campaign